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Hotel industry has greatly benefitted from the advent of internet technology. The development of online hotel management softwares and software for online hotel reservations have become popular in the contemporary time. Travelers don’t need to ask their travel agent to make booking room in their preferred hotel. Reservations.comEarlier travelers had no option except to contact their agent for hotel room reservation. The monopoly of travel agents sometimes created trouble for travelers. The travel agents sometimes fail to update the hotel deals and benefits of deal are not passed on to the customers.

About online hotel booking

The dependence of travelers on travel agent is coming to an end with the introduction of online hotel booking system. The new technology allows travelers to interact directly with a hotel using internet platform. Online booking is possible in two different ways, either on hotel’s own website or on hotel booking site, also called hotel booking engine. Reservations.comThis method is same like search engine as you use in everyday life to seek results of various queries. Hotel booking site like Reservations.com is a specific site that provide results for various listed hotels. You can search for worldwide hotel in different categories and of different type. You can make your query based on your special preferences. The engine will fetch results for all hotels that suit your requirements.

Advantages of online hotel booking

Online hotel reservation system is used everywhere and by almost all hotels these days. This is advantageous for both hotel and its customers. It is easy for a traveler to know about some good hotel about which he had no knowledge in the past. The direct booking allows a traveler to know about the features and services offered by various hotels on the same destination. Pictures, images and videos on the hotel booking site provide better idea about the accommodation in the hotel. A traveler can make best judgement to make hotel by this method of booking.

The ownership acquisition of the Book of the Month Club’s story got lot of attention of the media in early 2016. This 93-year-old media company which was relaunched in late 2015 went through a drastic change. Such a long period of existence means that lot of transformation was required from its traditional profile to modern profile. It was an uphill task without which it was hardly possible for this dying company to survive. When Amazon reigned book sellers’ market through online book selling, the situation was jeopardized. The book sellers having hold in the market were struggling hard to survive. The trend of online selling was followed by others like Amazon.

A great idea of Lippmann

The worst scenario of book selling was not going to change book selling situation, but it was John Lippmann, a young entrepreneur, who thought an idea. Lippmann is an opportunist and he didn’t hesitate to accept the offer made to him to acquire sick book club. This book club was a legendary about nine decades old Book of the Month Club of New York, the condition of which was affected by the Amazon’s trend, and was on the verge of extinction. Lippmann’s decision was bold because it was a challenge to refurbish something that has already become obsolete, but John Lippman had a plan of complete makeover, and new design of the Club for millennials.

The effect seen in short term

The new Book of the Month Club reflects the vision of John Lippman, who acquired its parent company, Bookspan, in late 2012 and proceeded to re-establish an innovative business in a different format than its tradition. The new format was meant to create appeal to readers who increasingly buy books online. These were mostly millennials, and people in 20s, 30s, or 40s. Lippmann built new Book of the Month Club that exists only online in 2015. It took only two years after relaunch to reset the business, and the year 2017 was the year of success for both Lippmann and his BOMC.